The Must-Have Marketing Toolbox:
Tips, Tricks, and Tangible Tools Anyone Can Use To Stand Out, Get Better Results and Book More Business—Right Now.
Blah blah blah. That's what most marketing boils down to. Speaker, trainer, author and/or consultant…it doesn't matter. To the people who hire us, we all look and sound alike. Leadership is leadership. Customer service is customer service. Heck, even marketing is marketing.
So, how do you stand out in a crowded, noisy marketplace where the decision maker would rather open a vein than open your envelope or email? How do create marketing messages and materials that are meaningful, memorable and actually attract response instead of repel it? This session is packed with creative ideas, simple strategies and real world examples you can use and re-use right away (and over and over) to improve your marketing, advertising and promotion efforts, including no-cost or low-cost ways to get the word out and get better response. You'll learn how to:
- Use a simple 6-step system to market anything to anyone
- Use the 5 elements of great graphic design and the 4 essentials of a marketing message to create better materials and/or work more effectively with a graphic designer.
- Craft a marketing message platform that enables you to describe what you do or sell in a way that attracts, engages and triggers a decision to hire or buy from you and becomes the foundation of all your marketing and sales conversations and copy.
As a result of this session, you and your marketing will have more focus, greater impact, higher response and a better bottom line.
When: September 11, 2010 Registration& Breakfast at 8:30am, Program begins at 9:00am
Where: Marriott Ft Lauderdale North 6650 N Andrews Ave.
Cost: Before Sept 8, Members $49 Non-Members $69. Sept 8, or Later Members $59 Non-Members $79
Dress: Business Casual
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9:00 AM